In my research I found analysed magazines similar to mine. Top of the Pops and NME magazine are both music magazines that feature similar popular music to my magazine.
NME magazine is published and distributed by IPC media. They are owned by Time Inc, who are then owned by Time Warner. Time Warner are the worlds second largest entertainment conglomerate revenue wise and the worlds largest media conglomerate. IPC media is the UKs leading consumer magazine publisher, they produce over 85 magazines. Their magazines are read by almost 27 million UK adults, they also have online brands which reach 20 million monthly users. They focus on five core audiences: men, mass market women, upmarket women, leisure and specialist and television.
Examples of magazines that IPC publish and distribute are Country Life, Rugby Life, Womens Own, Whats on TV, Ideal Home and Look.
NME magazine features the same music as mine and includes the same music magazine conventions as I followed to produce my magazine. However, NME magazine is aimed at a slightly older audience than mine, it also possibly has more appeal to males and females, rather than mine to mostly females, but not eliminating the fact males could read it.IPC media does not publish any other specific music magazines. They reach such a large amount of people that I think my magazine could be advertised accordingly, in the magazines aimed at mass market women and TV titles, that parents read and then could recommend my magazine to their younger tee children. IPC do not publish or distribute a magazine like mine, it is a market that they do not currently reach and that they could possibly do so- in distributing Download magazine.
I also found out about BBC magazines who produce Top of the Pops magazine. BBC magazines is a department of BBC worldwide, who are owned by the BBC. BBC magazines is the UK’s fourth largest magazine publisher, the third largest publisher in terms of revenue and the UK’s number one publisher for subscriptions. The produce over 50 popular consumer titles, which are all regular publications. BBC magazines is not just in the UK, it has 43 licensed editions of magazines in over 55 countries.
Top of the Pops magazine is very similar to my magazine in terms of content and target audience. They use identical conventions and ways of drawing the audience in. BBC magazines also publish and distribute Girl Talk. Girl Talk is the magazine aimed at girls and young teenagers. BBC magazine would be perfect in publishing and distributing my magazine as it reaches such a large mass audience. It would also be ideal because they are popular for subscriptions, which is what my magazine would continue to be, as a weekly issue. However, because they already publish Top of the Pops and Girl Talk, my Download magazine is pretty much these two magazines combined. Therefore I do not thing BBC magazines would be inclined to distribute my magazine under their name because they would be limiting the appeal to the two existing magazines. If they published and distributed Download, people would buy it and then no longer by the other two magazines, making loss of revenue from selling one magazine as opposed to two.
Examples of magazines BBC magazines produce are: Good Food, Gardeners World, Radio Times, Top Gear, Doctor Who and Girl Talk.
Top of the Pops magazine is very similar to my magazine in terms of content and target audience. They use identical conventions and ways of drawing the audience in. BBC magazines also publish and distribute Girl Talk. Girl Talk is the magazine aimed at girls and young teenagers. BBC magazine would be perfect in publishing and distributing my magazine as it reaches such a large mass audience. It would also be ideal because they are popular for subscriptions, which is what my magazine would continue to be, as a weekly issue. However, because they already publish Top of the Pops and Girl Talk, my Download magazine is pretty much these two magazines combined. Therefore I do not thing BBC magazines would be inclined to distribute my magazine under their name because they would be limiting the appeal to the two existing magazines. If they published and distributed Download, people would buy it and then no longer by the other two magazines, making loss of revenue from selling one magazine as opposed to two.
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